Saturday 16 May

Commercial close

Projections

£6,500/month ongoing. Build included. Two scenarios, illustrative ROI, named reference customer clause.

Calibrating

Live data wiring up in week 1 of the engagement. Sections below preview the shape this module will take. Numbers and copy you see across the portal today are illustrative.

  • Stay the course

    Current trajectory at the current run-rate. Revenue, GP and year-end position drawn from Walker’s actual figures (placeholder until week-1 calibration).

  • With this partnership

    Framework anchored on £20m → £40m. Three growth levers visible: Commercial Engine, Brand Studio, Stickiness Layer.

  • Illustrative return

    Engagement at £78k / yr. Three net-new anchor clients × £500k = £1.5m new revenue at ~25% GP. Plus 1% churn reduction on the existing book. ~5.5x Year 1 illustrative return.

  • Named reference clause

    Walker as the productised launch case study, in return for priority feature input, named-reference status with consent, and preferential rate on any future expansion modules.