Tuesday 14 July
Morning briefing
Good morning, Charlie.
Pipeline this week
£5.7m
Open pipeline · 21 active deals
Cosmetics pipeline tightening — three accounts in negotiation, decisions expected within a fortnight. Supplements steady. Eco-FMCG quieter than last quarter.
Worth tracking
Boutique Cosmetics Co
Proposal£480k / yrDecision FriPure Origin Nutrition
Negotiation£620k / yrFinal terms Mon
Commercial engine
£5.7m
Open pipeline
Two cosmetics proposals out this week. Boutique Cosmetics Co decision expected Friday.
- Win rate
- 57%
- Avg cycle
- 47 days
Customer stickiness
12
Active brand portals
OceanSaver Trustpilot down 0.2 stars this week — three reviews mentioning late delivery on Yodel.
- Health avg
- 94%
- At risk
- 1
Operations cockpit
99.91%
UK 24hr success · MTD
Pick capacity at 87% and creeping up — schedule bay-3 rebalance for November rather than January.
- Exceptions
- 4 today
- FTE util
- 82%
Brand studio
3
Posts scheduled this week
Charlie’s C-47 restoration post landing Thursday picked up 14 reactions in the first hour of last preview.
- In review
- 2 drafts
- Last post
- +38% reach
Marketing coordination
7
Agency deliverables in flight
Three blog posts published last 30 days — only one tied to a commercial outcome so far. Brief queue cleared this morning.
- Briefs out
- 3
- Awaiting QA
- 1
Operating cadence
Thu
Next weekly review · 10:00
Q2 milestone: pipeline acceleration. Three of four KPIs green; agency attribution still amber.
- Quarter
- Q2 · wk 6
- Next quarter
- Aug 18