Saturday 16 May
Commercial close
Projections
£6,500/month ongoing. Build included. Two scenarios, illustrative ROI, named reference customer clause.
Calibrating
Live data wiring up in week 1 of the engagement. Sections below preview the shape this module will take. Numbers and copy you see across the portal today are illustrative.
Stay the course
Current trajectory at the current run-rate. Revenue, GP and year-end position drawn from Walker’s actual figures (placeholder until week-1 calibration).
With this partnership
Framework anchored on £20m → £40m. Three growth levers visible: Commercial Engine, Brand Studio, Stickiness Layer.
Illustrative return
Engagement at £78k / yr. Three net-new anchor clients × £500k = £1.5m new revenue at ~25% GP. Plus 1% churn reduction on the existing book. ~5.5x Year 1 illustrative return.
Named reference clause
Walker as the productised launch case study, in return for priority feature input, named-reference status with consent, and preferential rate on any future expansion modules.