Commercial engine

Pipeline, ICP scoring, won/lost analysis with competitor attribution, and the daily action view.

Calibrating

Live data wiring up in week 1 of the engagement. Sections below preview the shape this module will take. Numbers and copy you see across the portal today are illustrative.

Pipeline board
Kanban view across Lead, Qualified, Discovery, Proposal, Negotiation, Won and Lost. Filterable by sector — supplements, cosmetics, eco-FMCG.
ICP scoring
Every deal scored 1–100 against the Walker ICP framework. Stoplight read with contributing factors on hover.
Won / lost analysis
Last twelve months by sector, with competitor attribution — TSP plus the named northern players. Reason codes alongside each line.
Today’s actions
Rep-specific action list. The view-as switcher reshapes this section to surface Charlie or William’s deals only.