Marketing coordination

The layer your marketing agency feeds into. Deliverables tracked, outcomes attributed where the signal is clean.

Calibrating

Live data wiring up in week 1 of the engagement. Sections below preview the shape this module will take. Numbers and copy you see across the portal today are illustrative.

Deliverables tracker
Last ninety days of agency output by channel — blogs, social, design, paid. Publish dates and owners listed.
Output → outcome attribution
Leads, pipeline value influenced and deals closed against each piece of content. Where attribution is not clean, the column reads honestly.
Brief queue
Walker submits a brief; the portal tracks it through to agency delivery. SLA visible end-to-end.
Spend vs outcome
Monthly spend against revenue influenced. Six-month trend, honestly framed.